Find it in Home, Target. Also Portfolio, Targets and each ad account’s Targets tab. Last updated 9 Oct 2026.
Overview
Once you publish a target, Epsilo grades every ad account against it each day. Pacing tells you who is spending ahead of the plan, who is behind, and what to do about it. You read it on Home, rank it in Portfolio and fix it on the account.How it works
1
You publish a target
Pacing starts from the published plan. See Targets.
2
Epsilo grades each account daily
Each account gets a pace status from the daily data.
3
Home shows the month so far
The Target zone compares month to date with the plan and lists the accounts off pace.
4
You fix the plan or the spend
Reconcile the plan or top up the budget from the status itself.
Use it
Read pace status
In Portfolio, Targets sorts accounts by this order, so the ones that need you lead.
Read the daily bars
On an ad account’s Targets tab, each day of the month has a bar. Days that passed show what was achieved. Days ahead show the plan in grey, so you see the whole month’s shape at once. Hover a bar to read the day.Use the Target zone on Home
The Target zone shows month to date against plan, for example day 10 of 30:- Three rings for Budget, Ads GMV and ROAS, each against its target.
- Off pace: the accounts furthest from the plan, worst first, each with Under plan or Over plan, the spend so far and the gap.
- Reconcile plan on a row opens that account’s Targets tab.
- When nothing is off pace, it says every account is pacing with the plan.
- Open the zone menu and select Edit targets to go to Portfolio, Targets.
When there is no plan yet
If no target is published, the Target zone says No month plan yet and offers Set targets, which opens Portfolio, Targets.Catch accounts over plan from Portfolio
In Portfolio, Ad accounts, an account whose daily budgets add up past its month plan shows the Over plan health chip.Ask Botep
FAQ
Why is an account marked No target when I set one?
Why is an account marked No target when I set one?
The target is still a draft. Open the account’s Targets tab and select Publish.
Why does Underspending rank above On track?
Why does Underspending rank above On track?
Budget you planned and did not spend is a missed plan, so it needs a decision as much as overspending does.
Related
Shape a month
A fair shape makes pace fair.
Home
Read pace every morning.
Daily check
Check pace in the daily pass.