Find it in Campaigns, Ad creatives. Also on every ad account page, Ad creatives, and from the command palette, search Ad creatives. Last updated 9 Oct 2026.
Overview
Ad creatives is the gallery of every image and video your ads use, with each creative’s results under it. Use it to see which creatives are carrying spend, which are still learning, and which to compare or replace.How it works
1
Epsilo collects your creatives
Creatives come from the ad accounts you connected, with their delivery state and results.
2
Tiles show the state of the gallery
Delivering, Surging, In queue and Learning count your creatives by state. Select a tile to filter to it.
3
Cards show the results
Each card shows metrics such as Ads spend, Ads GMV, ROAS, Orders and CTR.
4
You open, compare or act
Open a creative for detail, compare a few side by side, or start an automation.
Use it
Filter the gallery
- Pick All creatives, Image creatives or Video creatives.
- Select a state tile, such as Surging for creatives with an active surge budget.
- Open search and filter to narrow by ad account or other filters.
- Use Sort by, Group by and Metrics in the tab menu.
Open a creative
Select a creative to open its detail. Performance shows Cost, GMV, ROAS, Orders, CPO, Impressions, Clicks and CTR. For video, Video retention shows how many viewers reached 2s views, 6s views, 25% watched, 50% watched, 75% watched and 100% watched.Compare creatives
- Select two or more creatives.
- Select Compare in the selection bar.
- Read them side by side in Compare creatives.
Copy creative IDs
Select creatives, then select Copy IDs.Read creatives around a double day
Switch to the calendar view to see results by day, with the double day and the days before and after marked.Edit an image
On ad tools that support it, starting with ChatGPT Ads, open the creative’s actions and select Edit image to replace it.Automate creatives
Open Automations in the toolbar to see or add automations that act on creatives. See Automations.Ask Botep
FAQ
Why does a count show a plus sign?
Why does a count show a plus sign?
The gallery loads in pages. A plus sign means more creatives exist than are loaded so far.
What does Surging mean?
What does Surging mean?
The creative has an active surge budget behind it.
Related
Campaigns
Creatives sit under campaigns.
Automations
Act on creatives automatically.
Automate your optimization
Put creative checks on autopilot.