Find it in Automations, Distributions tab. Last updated 9 Oct 2026.
Overview
A budget distribution takes a budget set at one level and splits it across the ad units one level down, for example a campaign budget across its ad objects. A model decides the split, using a benchmark metric. The Distributions tab lists every split in the workspace so you can see what is running and on which account.How it works
1
A budget sits at the top
The split starts from a budget on a campaign, ad object or ad account.
2
A model splits it
The model divides that budget across the ad units below, weighted by a Benchmark metric: Ads GMV, Ads spend, ROAS or Impression.
3
It runs in its window
Active window and Valid dates set when the split applies.
Use it
See your distributions
Open Automations and select the Distributions tab. Each row reads what it splits, the model and the schedule. Select Show budget dashboard for the totals above the list.Read one distribution
Select a row to open its detail: Model, Benchmark metric, Benchmark date, Active window and Valid dates. The units listed come from the current live split.Change a distribution
Distribution settings live on the campaign. In the detail, select Open campaign configuration to change the model or the benchmark.Start a new one
Open the menu next to New script and select New distribution. Pick a template from the Budget distribution gallery, then finish the setup on the campaign.FAQ
Can I delete a distribution from the Automations page?
Can I delete a distribution from the Automations page?
No. Change or remove it from the campaign configuration.
Can I bulk edit distributions?
Can I bulk edit distributions?
No. Bulk actions on the Automations page skip budget distributions.
Related
Schedules
Change a budget at a set time.
Recipes
Templates for pacing, scaling and protecting ROAS.
Automate your optimization
Where distribution fits in your setup.