Find it in Automations, Schedules tab, New schedule in the menu next to New script. Last updated 9 Oct 2026.
Overview
A schedule makes a change at a time you set, with no condition. Use it for changes you already know you want: lift budget before the evening peak, pause overnight, raise budget across a sale window.How it works
1
Pick the ad units
Apply rule to sets the campaigns, ad objects, ad placements or ad creatives the schedule changes.
2
Pick the change
Action sets what changes, such as daily budget, bid or status.
3
Pick the time
Schedule sets when. Turn Repeat off for a one-time change, or on to repeat it.
4
Publish
Select Publish. The schedule shows on the Schedules tab and in the calendar.
Use it
Create a schedule
- Open Automations, open the menu next to New script and select New schedule.
- Name it, pick the ad units in Apply rule to and set the Action.
- In Schedule, set the time. Select Publish.
Repeat a schedule
Turn on Repeat, then set Every to Day, Week or Month.- For weekly, pick the days in On.
- For monthly, pick the dates in On the.
- Start and the end date bound the period. No limit keeps it going.
Copy a schedule to other days
Open the schedule’s menu and select Copy to other days. Pick a first and last day, then confirm. Each copy keeps the action, ad units, status and run time. Only the date changes.See what lands when
Switch the Schedules tab to the calendar view. Choose Month, Week, Day, 2 days, 3 days or 4 days.FAQ
When should I use a schedule instead of a script?
When should I use a schedule instead of a script?
Use a schedule when you know the change and the time in advance. Use a script when the change depends on performance.
Is there a ready-made schedule for sale days?
Is there a ready-made schedule for sale days?
Yes. The Seasonal templates ramp daily budget across the 9.9, 11.11 and 12.12 sale windows. See Recipes.
Related
Scripts
Act when a condition is true.
Budget distribution
Split a budget across the ad units below it.
Operate a mega sale
How to plan schedules for a sale day.