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Find it in Portfolio, Keyword lab. Last updated 9 Oct 2026.

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Overview

Keyword lab measures market search demand, not your ad results. Every number is daily searches, read over a 7 day window and compared with the 7 days before. This page explains each column so you can read a row at a glance.

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How it works

1

Epsilo collects search demand

Demand comes from marketplace search, per market and per platform.
2

It averages a 7 day window

Each number is daily searches over the last 7 days.
3

It compares with the window before

The change under each number compares the last 7 days with the 7 days before.

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Use it

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Columns

A dash means there is no number for that cell. It is never shown as zero.

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Benchmarks

Benchmarks are ranks over the whole market, worked out before any filter, so they mean the same thing whatever you look at.
  • Top demand: the 10 most searched keywords in this market over the window.
  • Fastest growing: the 10 keywords with the biggest rise in daily searches against the window before. A keyword needs at least 100 daily searches to count, so tiny keywords do not crowd the list.
The footer under the table can total the number columns as a sum, an average or a max. The keyword column footer counts keywords.

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FAQ

Read one market at a time. Each market is measured on its own.
No. It is the suggested bid the network shares for that keyword. What you pay depends on your own bids and the auction.

Keyword lab

Start here.

Find keywords

Put the columns to work.

Metrics glossary

Every metric in Portfolio.
Last modified on October 10, 2026