Find it in Campaigns, Create campaign, then Shopee and Product Ads as the ad tool. Last updated 9 Oct 2026.
Overview
Product Ads promote the products you choose in Shopee search and in discovery placements such as Daily Discover and You May Also Like. You build the campaign in Epsilo, publish it to Seller Center, and watch whether it really delivers with Ad live time and Missed GMV.Before you start
Choose how ad objects are picked. It decides how much you control after launch.- Manual: you pick the products and tune bids and placement per ad object. Use it when you already know your hero products or top sellers.
- Auto: Shopee picks the ad objects and you manage the high level settings. Use it for a fast launch or a new ad account while you learn the baseline.
How it works
1
Open the create form
Go to Campaigns and select Create campaign.
2
Fill in General
Pick Platform (Shopee), Market, Ad account and Ad tool (Product Ads). Enter a Name and the timeline. Set Ad object selection method to Manual or Auto.
3
Pick products
With Manual, add the products you want to advertise as ad objects. Start with a short list so you learn faster.
4
Choose the placement
Placement is set per ad object: search or discovery.
5
Set the budget
Set the daily budget, and the total budget if you need one.
6
Publish
Select Publish to go live.
Use it
Launch fast, then take control
Start with Auto. Watch Ad live time and Missed GMV in the campaign table. When you see stable winners, create a Manual campaign with those products and tune it.Scale only while ROAS holds
Add a schedule that raises the campaign daily budget for the promo window. Add a script that raises an ad object’s daily budget only when ROAS and budget use meet your rule, and lowers the bid when ROAS drops.What you can automate
- Schedules: campaign max bidding price and daily budget; ad object bid, daily budget and ROAS target; ad placement status, bid and match type.
- Scripts: ad object daily budget, target and bid; ad placement status and bid.
FAQ
The campaign is ongoing but not spending
The campaign is ongoing but not spending
Check Ad live time first. If it is low, delivery was cut by budget, stock, a pause or the wallet. If Ad live time is healthy, review the placement choice and how competitive the products are.
I can't find a product to add
I can't find a product to add
The product may already be in the campaign, even if its ad object is paused. Search the campaign by product ID or name and resume the existing ad object instead of adding it again.
How do I know my ads are really running?
How do I know my ads are really running?
Add Ad live time and Missed GMV as columns in the campaign or ad object table.
Related
Networks
Every network and ad tool Epsilo runs.
GMV Max, product
Let Shopee bid toward a ROAS goal.
Automate your optimization
Pair schedules and scripts.