Find it in Campaigns, Create campaign, then Lazada and Sponsored Max store as the ad tool. Last updated 9 Oct 2026.
Overview
Sponsored Max store runs your whole Lazada store toward a target. Each Lazada ad account can have one Sponsored Max store campaign.How it works
1
Open the create form
Go to Campaigns and select Create campaign.
2
Fill in General
Pick Platform (Lazada), Market, Ad account and Ad tool. Set the timeline or no end date, and optionally a Brief and a Tag (Normal Day, Brand Day, Super Brand Day or Other). Timezone follows the ad account.
3
Set Optimization
Set the daily budget, Target metric and Target. Choose Surge optimization: Rapid boost lets Lazada raise traffic and explore ROAS up to 30% below your target; Inactive turns it off. Rapid boost is not available when the target metric is max CPC.
4
Choose smart creative
Turn on smart creative if you want Lazada to adjust and improve your ad visuals.
5
Publish
Select Publish. The status changes to ongoing once the ad group is active.
Use it
React to results
Add a script, for example to pause an ad object at a share of its daily budget, or to change the bid when the campaign hits a target ROAS.FAQ
I can't change the campaign budget
I can't change the campaign budget
Lazada requires the new budget to be more than 150% of the current spend.
Status or budget changed and I don't know why
Status or budget changed and I don't know why
Open the history log. The change may have come from Seller Center.
The ad object is ongoing but shows no results
The ad object is ongoing but shows no results
Check the Stock column. The product may be out of stock.
Related
Networks
Every network and ad tool Epsilo runs.
Sponsored Max, group product
Run a group of products to a target.
Double day war room
When to switch on Rapid boost.