Find it in Campaigns, Create campaign, then Lazada and New Product Launcher as the ad tool. Last updated 9 Oct 2026.
Overview
New Product Launcher gives new products early visibility on Lazada. You set a budget and a bid cap, add the products, and publish.How it works
1
Open the create form
Go to Campaigns and select Create campaign.
2
Fill in General
Pick Platform (Lazada), Market, Ad account and Ad tool (New Product Launcher). Set the timeline or no end date, and optionally a Brief and a Tag (Normal Day, Brand Day, Super Brand Day or Other). Timezone follows the ad account.
3
Set Optimization
Set the daily budget and Max bidding price, the most you will pay per click.
4
Add products
In the campaign table, add ad objects and pick the new products.
5
Publish
Select Publish.
Use it
Schedule budget and status
Add a schedule to change budget or status at set times, for example to match peak hours in each market. Change many campaigns at once with bulk actions.React to results
Add a script to pause an ad object at a share of its daily budget, or to change bids when the campaign hits a target ROAS.FAQ
I can't change the campaign budget
I can't change the campaign budget
Lazada requires the new budget to be more than 150% of the current spend.
Status or budget changed and I don't know why
Status or budget changed and I don't know why
Open the history log. The change may have come from Seller Center.
The ad object is ongoing but shows no results
The ad object is ongoing but shows no results
Check the Stock column. The product may be out of stock.
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