Skip to main content
Find it in Campaigns, Create campaign, then Shopee and Product Ads GMV Max by group as the ad tool. Last updated 9 Oct 2026.

​
Overview

GMV Max by group runs a group of products toward one ROAS target. Most tuning happens at the ad object level and below. You can also turn on Rapid boost to push harder in a short window.

​
How it works

1

Open the create form

Go to Campaigns and select Create campaign.
2

Fill in General

Pick Platform (Shopee), Market, Ad account and Ad tool. Enter a Name and the timeline.
3

Pick products

Add the products for the group. Keep the first campaign small so the signal stays clear.
4

Set Optimization

In Optimization, set Target metric (ROAS) and Target. Choose Surge optimization: Inactive or Rapid boost. On an existing campaign, Bidding strategy shows the live strategy.
5

Set the budget and publish

Set the campaign daily budget and select Publish.
A product can be ongoing in only one GMV Max campaign at a time. If it is live in another GMV Max campaign, publish is blocked.

​
Use it

​
Push harder in a sale window

Set Surge optimization to Rapid boost for the window, then back to Inactive after. Rapid boost raises the ad’s visibility for a while without rebuilding the campaign.

​
Relaunch for the next promo

Restart an ended campaign, set a new timeline, and update the target if the promo needs a different goal. You keep the structure you already tested.

​
What you can automate

  • Schedules: campaign max bidding price and daily budget; ad object bid, daily budget and ROAS target; ad placement status, bid and match type.
  • Scripts: ad object daily budget, target and bid; ad placement status and bid.

​
FAQ

The product is probably live in another GMV Max campaign. Find that campaign, remove the product there (GMV Max may only offer remove, not pause), then publish again.
Avoid back to back target changes. If you need different targets by time of day, use a schedule on the ROAS target so changes are planned and logged.
Check Ad live time first. If it is low, delivery was cut by budget, status, stock or the wallet. If it is healthy, check whether the target is too strict.

Networks

Every network and ad tool Epsilo runs.

GMV Max, shop

Run GMV Max across the whole shop.

Double day war room

When to use Rapid boost.
Last modified on October 10, 2026