Find it in Campaigns, Create campaign, then TikTok Shop and Live GMV Max as the ad tool. Last updated 9 Oct 2026.
Overview
Live GMV Max promotes your TikTok Shop livestreams. Choose an objective, Max Delivery or Target ROI, set the budget and target, and add a surge budget or promotion days when you need more reach.How it works
1
Open the create form
Go to Campaigns and select Create campaign.
2
Fill in General
Pick Platform (TikTok Shop), Market, Ad account and Ad tool (Live GMV Max). Enter a Name, the timeline, and optionally a Brief and a Tag.
3
Set Optimization
Pick the Objective: Max Delivery or Target ROI. Set the daily budget, Target metric and Target.
4
Add a surge budget or promotion days
Add a Surge budget value with its duration or timeline for a peak in the stream. Set Promotion days to Enable for a different budget and target on sale days, on TikTok Shop’s default timeline or your own.
5
Publish
Select Publish. The status changes to ongoing once the campaign is active.
Use it
Time the budget around the stream
Add a schedule for the campaign daily budget, status or timeline, for example to raise budget before you go live.FAQ
I changed max delivery and Epsilo said it worked, but nothing changed
I changed max delivery and Epsilo said it worked, but nothing changed
TikTok rejects the change when the window starts in the past (“Start time can’t be earlier than the current time”). Move the start time to the future and try again. If the start time is locked, remove the specific live hour or wait for the next window.
How do I know it is running during the stream?
How do I know it is running during the stream?
Add Ad live time to the campaign or ad object table. Missed GMV estimates what a gap cost.
How do I pause it?
How do I pause it?
Change the campaign status in the campaign table, or an ad object’s status in the ad object table.
Related
Networks
Every network and ad tool Epsilo runs.
Product GMV Max
Sell products around the clock.
Double day war room
Keep streams funded on a sale day.