Find it in Campaigns, Create campaign, then Shopee and Product Ads GMV Max as the ad tool. Last updated 9 Oct 2026.
Overview
GMV Max lets Shopee bid on your products toward a ROAS goal instead of a bid you set. You pick the products and the goal in Epsilo, then check real delivery with Ad live time and Missed GMV.Before you start
Pick how the ROAS goal is set.- Automatic: Shopee explores and sets the goal. Use it for new campaigns or new products.
- Your own value: tighter control of efficiency. Use it for products with steady conversion history.
How it works
1
Open the create form
Go to Campaigns and select Create campaign.
2
Fill in General
Pick Platform (Shopee), Market, Ad account and Ad tool. Enter a Name and the timeline.
3
Pick products
Add the products you want GMV Max to optimize. Start with hero products or top sellers so the signal is clear.
4
Set the ROAS goal and budget
Set the ROAS goal, then the campaign daily budget.
5
Publish
Select Publish to go live.
Use it
Day-part the budget
Add a schedule that raises the campaign daily budget before peak hours.Scale only when ROAS holds
Add a script that raises an ad object’s daily budget only when ROAS is healthy and lowers the bid when ROAS drops.What you can automate
- Schedules: campaign max bidding price and daily budget; ad object bid, daily budget and ROAS target; ad placement status, bid and match type.
- Scripts: ad object daily budget, target and bid; ad placement status and bid.
FAQ
The product list is empty when I add ad objects
The product list is empty when I add ad objects
Check the same products show in a Product Ads campaign for this ad account. If they do and GMV Max still shows none, send the ad account ID, campaign ID and one product ID to support@epsilo.io.
Why does Missed GMV show several causes on one day?
Why does Missed GMV show several causes on one day?
One day can have more than one cause, for example budget ran out in the morning and a product went out of stock later. Fix the biggest cause first.
Why is Missed GMV zero when Ad live time is low?
Why is Missed GMV zero when Ad live time is low?
Missed GMV is estimated from your GMV pace during live hours. If the campaign made no GMV while it was live, there is no pace to estimate from.
Related
Networks
Every network and ad tool Epsilo runs.
GMV Max, ad group
Group products and add Rapid boost.
Automate your optimization
Build schedules and scripts that work together.