Find it in Campaigns, Create campaign, then Lazada and Sponsored Max as the ad tool. Last updated 9 Oct 2026.
Overview
Sponsored Max group product runs a group of products toward one target. You choose the bidding type, a target ROI or a max CPC, and the bidding type decides which fields you can edit later.How it works
1
Open the create form
Go to Campaigns and select Create campaign.
2
Fill in General
Pick Platform (Lazada), Market, Ad account and Ad tool. Enter a Name, the timeline, and optionally a Brief and a Tag.
3
Set Optimization
Set the daily budget and the target: a ROI target or a max CPC. Then pick the products.
4
Publish
Select Publish. The status changes to ongoing once the ad group is active.
Use it
Know which campaigns take a max bid
Show the target ROAS and max bidding columns side by side in the campaign table.- A campaign with a target ROAS value uses the target to bid, so max bidding does not apply and cannot be edited.
- A campaign on max CPC has a max bidding value you can edit.
Schedule budget, status and target
Add a schedule for the campaign budget, status or target.FAQ
I don't see the ROAS fields
I don't see the ROAS fields
Check you picked the Sponsored Max ad tool for the campaign.
How do I pause one product?
How do I pause one product?
In the campaign or ad object table, change that ad object’s status to paused.
How do I know it is running all day?
How do I know it is running all day?
Add Ad live time to the campaign table. Missed GMV estimates what the gaps cost.
Related
Networks
Every network and ad tool Epsilo runs.
Sponsored Max, product
Rapid boost and purchase date reporting.
Automate your optimization
Put targets on a schedule.