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Find it in Campaigns, Create campaign, then Lazada and Sponsored Search as the ad tool. Last updated 9 Oct 2026.

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Overview

Sponsored Search shows your products when shoppers search on Lazada. You set the budget, add one ad object, pick keywords and bids, and Epsilo creates the campaign in Lazada Seller Center.

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How it works

1

Open the create form

Go to Campaigns and select Create campaign.
2

Fill in General

Pick Platform (Lazada), Market, Ad account and Ad tool (Sponsored Search). Enter a Name, the timeline, and optionally a Brief and a Tag.
3

Choose keyword settings

Set Ad keyword selection method to Manual or Auto, and pick the Keyword match type. Lazada does not let you change the match type after the campaign is created.
4

Set Optimization

Set the budget and, if you want a cap, Max bidding price.
5

Add the ad object and keywords

Add one ad object. Its name is the name shown in Seller Center. Add keywords from Epsilo’s suggestions or type your own. If you leave a bid empty, Epsilo applies the minimum bid.
6

Publish

Select Publish.
Epsilo supports one ad object per Sponsored Search campaign.

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Use it

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Pause or resume

Change the status on the campaign or the ad object. Pausing a Sponsored Search campaign does not pause its ad objects. If you do not want a product to run when you resume, pause its ad object too.

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Protect ROAS with manual bids

Use Manual, set a bid per keyword, and add a script that lowers bids when ROAS drops under target and raises them when ROAS is strong and budget use is high.

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Raise budget for a sale window

Add a schedule that raises the daily budget at the start of the window, for example 10:00 to 14:00, and lowers it after.

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Why a campaign stops

  • The campaign or ad object is paused.
  • The campaign budget or the shop balance is used up.
  • No products are in the campaign.
  • The end date is reached.

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FAQ

Check the shop balance, budget use, timeline, that at least one ad object is ongoing, and that keyword bids are above the minimum for your market.
That is how Lazada marks a deactivated keyword in Sponsored Search. It was not deleted by mistake. If you did not remove it, send the campaign ID and keyword to support@epsilo.io.
Wait 10 to 15 minutes and refresh. Check the bid is above the minimum. If it still has not synced, send the ad account ID, campaign ID and the change to support@epsilo.io.
No. Lazada locks it after creation. Create a new campaign with the match type you want. Broad reaches more shoppers; exact is narrower and usually converts better.

Networks

Every network and ad tool Epsilo runs.

Sponsored Products

Promote chosen products.

Automate your optimization

Pair bid scripts with schedules.
Last modified on October 10, 2026