Find it in Campaigns, Create campaign, then Lazada and Sponsored Discovery as the ad tool. Last updated 9 Oct 2026.
Overview
Sponsored Discovery reaches Lazada shoppers while they browse. You add products and keywords, set a bid for each pair, and run the campaign from Epsilo.How it works
1
Open the create form
Go to Campaigns and select Create campaign.
2
Fill in General
Pick Platform (Lazada), Market, Ad account and Ad tool (Sponsored Discovery). Set the timeline or no end date, the daily budget, and optionally a Brief and a Tag (Normal Day, Brand Day, Super Brand Day or Other).
3
Add products
In the campaign table, add ad objects and pick the products.
4
Add keywords
Add keywords, using search volume and suggested bids to choose.
5
Set bids
Set the bid on each ad object and each ad placement.
6
Publish
Select Publish.
Use it
Schedule budget changes
Add a schedule to change the budget or status at set times, so you do not adjust it late at night.React to results
Add a script, for example to pause an ad object when it reaches a share of its daily budget, or to change the bid when the campaign hits a target ROAS.FAQ
I can't change the campaign budget
I can't change the campaign budget
Lazada requires the new budget to be more than 150% of the current spend.
Status or budget changed and I don't know why
Status or budget changed and I don't know why
Open the history log. The change may have come from Seller Center and synced to Epsilo.
The ad object is ongoing but shows no results
The ad object is ongoing but shows no results
Check the Stock column in the ad object table. The product may be out of stock or very low.
How do I pause one ad object?
How do I pause one ad object?
In the campaign or ad object table, change the ad object status to paused.
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