Find it in Campaigns, Create campaign, then Shopee and Live Ads as the ad tool. Last updated 9 Oct 2026.
Overview
Live Ads promote your Shopee livestreams. Pick an objective when you create the campaign: GMV to drive sales from the stream, or Awareness to grow reach and viewers. The objective decides whether a ROAS target applies and which automations fit.How it works
1
Open the create form
Go to Campaigns and select Create campaign.
2
Fill in General
Pick Platform (Shopee), Market, Ad account and Ad tool (Live Ads). Enter a Name, the timeline, and optionally a Brief and a Tag. Pick the Objective.
3
Set the budget
Enter the daily budget and the total budget.
4
Set the ROAS target
For GMV, set the ROAS target on the ad object. Let Shopee set it while the campaign is new, then set your own value once you have 7 or more days of data. For Awareness, there is no ROAS target.
5
Publish
Select Publish. The status changes to ongoing once the livestream ad object is active.
Use it
Time the budget around the stream
Add a schedule that raises the budget 30 minutes before you go live and lowers it after.React to the stream as it runs
For the GMV objective, add a script on the ad object daily budget, ROAS target or bid. For example, pause when ROAS drops under your floor, or raise the budget when Ad live time falls.FAQ
I changed the max delivery budget and Epsilo said it worked, but nothing changed
I changed the max delivery budget and Epsilo said it worked, but nothing changed
Shopee rejects the change when the delivery window starts in the past (“Start time can’t be earlier than the current time”). Move the start time to the future and try again. If the start time is locked, remove the specific live hour or wait for the next window.
How do I check the campaign is running?
How do I check the campaign is running?
Add Ad live time to the campaign or ad object table. A low value means the ad was paused, out of budget or out of stock for part of the stream. Missed GMV estimates the cost.
How do I pause the campaign or one ad object?
How do I pause the campaign or one ad object?
In the campaign table, change the campaign status. To pause one ad object, change its status in the ad object table.
Related
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Every network and ad tool Epsilo runs.
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