Uses Home, Targets, Automations and Campaigns. Last updated 9 Oct 2026.
Overview
A double day moves faster than any other day and spends budget hours earlier. The work happens before it: targets shaped, budgets weighted to peak, automations staged. On the day you watch and adjust, you don’t build.How it works
1
Shape the month around the day
Give the sale day and its run-up a bigger share of the month’s targets. See Shape a month.
2
Weight budget toward peak hours
Before midnight, add schedules that raise budgets into the peak hours and lower them after. Flat pacing wastes a day that is not flat.
3
Layer the exceptions on your baseline
Keep one set of scripts for every day. Add sale day schedules on top, only for the window. You edit the exception, not the whole set. See Recipes.
4
Use the network's sale settings
Turn on what the ad tool offers for sale days: promotion days on TikTok Shop GMV Max, Rapid boost on Shopee GMV Max by group and Lazada Sponsored Max. See Networks.
5
Check wallets and budgets
Confirm each wallet and daily budget can take several times normal traffic. A wallet that runs dry stops every campaign on that ad account at once.
Use it
Run the day on War room
In Home, open View options and set Cadence to War room. Money leads, and today is compared with the last double day. When a sale event is close, Home offers Switch to War room. See Cadences and roles.Keep top products funded
Watch Capture for budgets running out early. Use Boost budgets to act on the biggest gaps, or let a distribution move budget from weak products to strong ones as the day runs.Lazada Mega Sales Accelerator
Join it in Lazada Seller Center first, then run it from Epsilo. On the day, Lazada blocks budget changes before 3:00 and allows only the minimum until 9:00. Plan increases the day before. See Mega Sales Accelerator.Close it out
In your weekly review, reconcile spend, size Missed GMV during peak, and write down what to stage earlier next time.Ask Botep
FAQ
A schedule did not fire on the day
A schedule did not fire on the day
Open the automation’s log. A schedule can fail when the campaign changed after you set it, for example a network minimum moved or budgets were changed by hand. Fix the cause and set it again.
Should I keep a second set of scripts for sale days?
Should I keep a second set of scripts for sale days?
No. Two parallel sets drift apart. Keep one baseline and add sale day schedules on top for the window.
Related
Shape a month
Give sale days a bigger share.
Schedules
Change budgets at set times.
Weekly and monthly review
Close the sale out.