Challenges
Managing performance media across six Southeast Asian markets with fragmented tools and processes limited growth and operational efficiency.
Solutions
Deployed Epsilo to unify operations across all markets with standardized workflows, automated reporting, and portfolio-level visibility.
3.8x
operational efficiency
Unified workflows eliminated manual coordination across markets.
60%
faster campaign launches
Standardized templates and automation reduced setup time.
6
markets unified
Southeast Asian operations consolidated on single platform.
75%
automation rate
AI-powered optimization handling routine campaign tasks.
Regional growth limited by operational fragmentation
Havas's Southeast Asian performance media practice served clients across six markets, each operating with market-specific tools and processes. As client demands for performance media grew, the fragmented operational model created inefficiencies and limited the team's ability to scale.
The team needed unified visibility across markets while maintaining the flexibility to adapt strategies to local market conditions. Manual processes for reporting and campaign coordination consumed valuable time that could be spent on strategic work.
Unify operations without losing local flexibility
The strategy centered on creating a unified operational platform that could handle the complexity of multi-market operations while respecting local nuances. Havas needed standardized workflows that teams could customize per market and client.
Epsilo's multi-tenant architecture allowed the regional team to create best-practice templates while giving local teams the flexibility to adapt campaigns, budgets, and targeting based on market-specific conditions and client needs.
Template-driven operations at regional scale
The team built campaign templates for major client categories, encoding best practices for budget allocation, platform targeting, and reporting cadences. These templates became the foundation for rapid campaign launches across markets.
Automated reporting eliminated the 30+ hours per week previously spent on manual data compilation. Client dashboards updated in real-time, giving account teams instant answers to client questions without pulling custom reports.
Scalable operations enable regional growth
Campaign launch time dropped 60% as standardized workflows eliminated manual coordination. New client onboarding that previously took 3-4 weeks per market now completes in days through templated setup.
The regional team operates as one unified organization rather than six independent units, sharing learnings and optimizations in real-time. Havas can now take on more clients across the region without proportionally increasing headcount.
