What's working and leaking.
Market GuideSignals captured. From operations to market whitespace.
Find the leak by network and hour
Compare return across networks and across the day, and see where budget works and where it leaks.
Read a creative before it tires
Hook and hold rates sit beside spend and return, so a fading video is rotated before return falls.
Price what you are missing today
Missed GMV per account turns the day into a ranked list, with the largest gap first.
Pace every account against its target
Budget spent against plan and ROAS against target sit side by side for every account, so an underspend shows before the month ends.
Diagnose a campaign by its health flags
Budget out, Target too high, Below suggestion: each flag names the cause, so you open the right campaign first.
See the drift against last period
Wallet runway, spend, GMV, ROAS and orders carry their change against the previous period, so a slow slide reads as a number.
A signal for every team on the book.
01
Digital shelf
Is what we advertise on the shelf, in stock and selling.
- Out of stock, ads runningA product is out of stock while its ads keep on spending.
- Stock cover under 7 daysStock runs out within a week at the current daily sales pace.
- Sales lost to a stockoutThe daily sales an empty shelf costs, priced in your currency.
- Best seller without adsA product that sells well on its own but runs no ads yet.
- Spend, but no salesAds spent in the last 7 days and sold no units in that window.
- Ads on a thin shelfSpend is climbing on a product whose stock cover is falling.
02
Ad operations
Are the ads live, funded and connected.
- Ad live time below targetA campaign was live for less of the day than its 100% goal.
- Campaign dark todayAds stopped serving mid-day, with the GMV missed while dark.
- Budget outThe daily budget is spent before the peak hours that pay.
- Wallet shortA wallet will not cover its coming days of spend at this pace.
- Token expiringA network connection is about to lapse and cut off the data.
- Unguarded campaignA campaign runs with no rule watching over its spend today.
03
Performance media
Is each campaign earning what it should.
- Missed GMVRanked by account: the sales left on the table, largest first.
- ROAS under targetReturn is below the target set for the account or campaign.
- Target too highAn ROI target is set so high the campaign cannot spend at all.
- Below suggested budgetA budget sits under what the campaign could well put to use.
- Budget cap too lowA winner stops earning when it runs dry, so the cap must move.
- Creative wearing outHook and hold rates fall beside spend, so rotate the video.
04
Finance
Is money moving to plan, and inside its limits.
- Month budget gapDay budgets set against the month's plan, so gaps show early.
- Spend pacing against planBudget spent against plan for every account, over or under.
- Over planAn account has spent past its plan for the period so far.
- Top-up before the peakWallets that run out before the evening peak, shortfall priced.
- Spend cap at riskSpend is nearing a cap that guards a budget, so act early.
- Wallet runwayDays of spend left in each wallet, with the shortest first.
05
Leadership
Where the book is moving, by market and network.
- Market against planEach market's spend, GMV and ROAS against plan, and its change.
- Network share of spendHow much of today's spend each network takes, largest first.
- Drift against last periodSpend, GMV, ROAS and orders with their change, so slides show.
- Agent asks waitingMoves the agents have priced, held for one approval from you.
- Biggest moversThe accounts whose spend moved most against last period.
- Missed GMV by marketWhich market is leaving the most sales on the table today.