> ## Documentation Index
> Fetch the complete documentation index at: https://epsilo.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Pacing against targets

> See which ad accounts are over or under their month plan and fix the ones off pace.

> [!NOTE]
>
> **Find it in** Home, Target. Also Portfolio, Targets and each ad account's Targets tab. **Last updated** 9 Oct 2026.

## Overview

Once you publish a target, Epsilo grades every ad account against it each day. Pacing tells you who is spending ahead of the plan, who is behind, and what to do about it. You read it on Home, rank it in Portfolio and fix it on the account.

## How it works

**1. You publish a target**

Pacing starts from the published plan. See [Targets](https://epsilo.ai/docs/targets/targets.md).

**2. Epsilo grades each account daily**

Each account gets a pace status from the daily data.

**3. Home shows the month so far**

The **Target** zone compares month to date with the plan and lists the accounts off pace.

**4. You fix the plan or the spend**

Reconcile the plan or top up the budget from the status itself.

## Use it

### Read pace status

| Status | What it means | Action on hover |
| - | - | - |
| **Overspending** | Spending ahead of the plan. | **Top up budget** |
| **Underspending** | Spending behind the plan. Unspent budget is a plan you are not meeting. | **Reconcile** |
| **On track** | Pacing with the plan. | None |
| **No thresholds** | The plan has no pace thresholds to grade against. | None |
| **No target** | No published target this month. | None |

In Portfolio, **Targets** sorts accounts by this order, so the ones that need you lead.

### Read the daily bars

On an ad account's Targets tab, each day of the month has a bar. Days that passed show what was achieved. Days ahead show the plan in grey, so you see the whole month's shape at once. Hover a bar to read the day.

### Use the Target zone on Home

The **Target** zone shows month to date against plan, for example day 10 of 30:

* Three rings for **Budget**, **Ads GMV** and **ROAS**, each against its target.
* **Off pace**: the accounts furthest from the plan, worst first, each with **Under plan** or **Over plan**, the spend so far and the gap.
* **Reconcile plan** on a row opens that account's Targets tab.
* When nothing is off pace, it says every account is pacing with the plan.
* Open the zone menu and select **Edit targets** to go to Portfolio, Targets.

See [Home](https://epsilo.ai/docs/home/home.md).

### When there is no plan yet

If no target is published, the Target zone says **No month plan yet** and offers **Set targets**, which opens Portfolio, Targets.

### Catch accounts over plan from Portfolio

In Portfolio, **Ad accounts**, an account whose daily budgets add up past its month plan shows the **Over plan** health chip.

## Ask Botep

```text theme={"system"}
Which ad accounts are underspending against this month's plan, and by how much?
```

```text theme={"system"}
At the current pace, where will each account land against its month target?
```

## FAQ

> [accordion] Why is an account marked No target when I set one?
>
> The target is still a draft. Open the account's Targets tab and select **Publish**.

> [accordion] Why does Underspending rank above On track?
>
> Budget you planned and did not spend is a missed plan, so it needs a decision as much as overspending does.

## Related

> [card] [Shape a month](https://epsilo.ai/docs/targets/shape-a-month.md)
>
> A fair shape makes pace fair.

> [card] [Home](https://epsilo.ai/docs/home/home.md)
>
> Read pace every morning.

> [card] [Daily check](https://epsilo.ai/docs/learn/daily-check.md)
>
> Check pace in the daily pass.


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