> ## Documentation Index
> Fetch the complete documentation index at: https://epsilo.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Keyword lab

> See how many people search each keyword every day in a market, per platform.

> [!NOTE]
>
> **Find it in** Portfolio, Keyword lab, the last tab. **Last updated** 9 Oct 2026.

## Overview

Keyword lab shows search demand in the market your ads compete in. Each row is a keyword, with its total daily searches and one column per platform. Use it to research keywords before you bid, and to spot demand that is rising.

Full keyword lists are available on paid plans. See [pricing](https://epsilo.ai/pricing).

## How it works

**1. You pick a market**

Keyword lab reads one market at a time. It opens on your first available market. Change it from the filter.

**2. Platforms become columns**

Each platform you pick gets its own column with daily searches and, where the network shares it, a suggested bid.

**3. Demand is measured over 7 days**

Numbers are daily searches over the last 7 days, compared with the 7 days before.

**4. You narrow and take keywords out**

Filter by type or benchmark, select keywords, then copy them.

## Use it

### Read the table

See [Key concepts](https://epsilo.ai/docs/portfolio/keyword-lab/key-concepts.md) for what each column means.

### Find keywords to act on

See [Find keywords](https://epsilo.ai/docs/portfolio/keyword-lab/find-keywords.md) for filters, benchmarks and copying keywords.

## Ask Botep

```text theme={"system"}
What are the most searched keywords for sunscreen in Vietnam on Shopee this week?
```

```text theme={"system"}
Which keywords in my category grew fastest compared with last week?
```

## FAQ

> [accordion] Why does it say there is no keyword demand for my market?
>
> Search demand is measured where Epsilo collects it. If nothing came back for the platforms you picked over the last 7 days, pick another market or platform from the filter.

> [accordion] Why do some rows show dots instead of numbers?
>
> Those rows are locked on your plan. You see the top keywords; the rest open on a plan that includes Keyword lab.

> [accordion] Is this my own ads data?
>
> No. Keyword lab shows market search demand, not your campaign results. For your own keyword results, open **Ad placements** in [Campaigns](https://epsilo.ai/docs/campaigns/campaigns-and-ad-objects.md).

## Related

> [card] [Portfolio](https://epsilo.ai/docs/portfolio/portfolio.md)
>
> Keyword lab is Portfolio's research tab.

> [card] [Find keywords](https://epsilo.ai/docs/portfolio/keyword-lab/find-keywords.md)
>
> Filter, rank and copy keywords.

> [card] [Double day war room](https://epsilo.ai/docs/learn/double-day-war-room.md)
>
> Plan keywords ahead of a double day.


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