> ## Documentation Index
> Fetch the complete documentation index at: https://epsilo.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Product GMV Max

> Create and run a TikTok Shop Product GMV Max campaign from Epsilo, with products, creatives and promotion days.

> [!NOTE]
>
> **Find it in** Campaigns, **Create campaign**, then TikTok Shop and Product GMV Max as the ad tool. **Last updated** 9 Oct 2026.

## Overview

Product GMV Max lets TikTok Shop pick the placements and creatives most likely to sell your products, toward a target you set. You choose the products and creatives, set the target, and can add a separate budget and target for promotion days.

## How it works

**1. Open the create form**

Go to **Campaigns** and select **Create campaign**.

**2. Fill in General**

Pick **Platform** (TikTok Shop), **Market**, **Ad account** and **Ad tool** (Product GMV Max). Enter a **Name**, the timeline, and optionally a **Brief** and a **Tag**.

**3. Pick products and creatives**

Set **Ad object selection method** and **Ad creative selection method** to **Manual** or **Auto**. With **Manual**, pick products and creatives one by one or select all.

**4. Set Optimization**

Set the daily budget, **Target metric** and **Target**.

**5. Add promotion days**

Set **Promotion days** to **Enable** to run a different budget and target on sale days. Use TikTok Shop's default timeline or set a custom one, then set **Promotion days budget** and **Promotion days target**.

**6. Publish**

Select **Publish**. The status changes to ongoing once the campaign is active.

## Use it

### Edit a running campaign

You can edit the daily budget and timeline of an ongoing or scheduled campaign from the campaign table.

### Day-part the budget

Add a [schedule](https://epsilo.ai/docs/automation/schedules.md) for the campaign daily budget, status or timeline, for peak hours and promotion days.

## FAQ

> [accordion] I created a campaign in TikTok Shop but can't find it in Epsilo
>
> Epsilo pulls TikTok Shop campaigns that are ongoing or have results. A campaign paused right after creation, with no spend or impressions, is not pulled yet. Resume it, wait for the first results, then refresh. If it is still missing, send the campaign ID to [support@epsilo.io](mailto:support@epsilo.io).

> [accordion] How do I know it is running?
>
> Add Ad live time to the campaign or ad object table. A low value means it was paused, out of budget or out of stock for part of the day. Missed GMV estimates the cost.

> [accordion] How do I pause it?
>
> Change the campaign status in the campaign table, or an ad object's status in the ad object table.

## Related

> [card] [Networks](https://epsilo.ai/docs/networks/overview.md)
>
> Every network and ad tool Epsilo runs.

> [card] [Live GMV Max](https://epsilo.ai/docs/networks/tiktok-shop/live-gmv-max.md)
>
> Sell during your livestreams.

> [card] [Double day war room](https://epsilo.ai/docs/learn/double-day-war-room.md)
>
> Set promotion days before a sale.


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