> ## Documentation Index
> Fetch the complete documentation index at: https://epsilo.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Live GMV Max

> Create and run a TikTok Shop Live GMV Max campaign from Epsilo, with an objective, a target and a surge budget.

> [!NOTE]
>
> **Find it in** Campaigns, **Create campaign**, then TikTok Shop and Live GMV Max as the ad tool. **Last updated** 9 Oct 2026.

## Overview

Live GMV Max promotes your TikTok Shop livestreams. Choose an objective, **Max Delivery** or **Target ROI**, set the budget and target, and add a surge budget or promotion days when you need more reach.

## How it works

**1. Open the create form**

Go to **Campaigns** and select **Create campaign**.

**2. Fill in General**

Pick **Platform** (TikTok Shop), **Market**, **Ad account** and **Ad tool** (Live GMV Max). Enter a **Name**, the timeline, and optionally a **Brief** and a **Tag**.

**3. Set Optimization**

Pick the **Objective**: **Max Delivery** or **Target ROI**. Set the daily budget, **Target metric** and **Target**.

**4. Add a surge budget or promotion days**

Add a **Surge budget value** with its duration or timeline for a peak in the stream. Set **Promotion days** to **Enable** for a different budget and target on sale days, on TikTok Shop's default timeline or your own.

**5. Publish**

Select **Publish**. The status changes to ongoing once the campaign is active.

## Use it

### Time the budget around the stream

Add a [schedule](https://epsilo.ai/docs/automation/schedules.md) for the campaign daily budget, status or timeline, for example to raise budget before you go live.

## FAQ

> [accordion] I changed max delivery and Epsilo said it worked, but nothing changed
>
> TikTok rejects the change when the window starts in the past ("Start time can't be earlier than the current time"). Move the start time to the future and try again. If the start time is locked, remove the specific live hour or wait for the next window.

> [accordion] How do I know it is running during the stream?
>
> Add Ad live time to the campaign or ad object table. Missed GMV estimates what a gap cost.

> [accordion] How do I pause it?
>
> Change the campaign status in the campaign table, or an ad object's status in the ad object table.

## Related

> [card] [Networks](https://epsilo.ai/docs/networks/overview.md)
>
> Every network and ad tool Epsilo runs.

> [card] [Product GMV Max](https://epsilo.ai/docs/networks/tiktok-shop/product-gmv-max.md)
>
> Sell products around the clock.

> [card] [Double day war room](https://epsilo.ai/docs/learn/double-day-war-room.md)
>
> Keep streams funded on a sale day.


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