> ## Documentation Index
> Fetch the complete documentation index at: https://epsilo.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Search Ads

> Run TikTok Search Ads from Epsilo next to your other networks, down to the ad creative.

> [!NOTE]
>
> **Find it in** Campaigns, filtered to your TikTok Ads ad account. **Last updated** 9 Oct 2026.

## Overview

TikTok Search Ads reach shoppers when they search on TikTok. In Epsilo they sit in the same tables as your other campaigns, with ad objects and ad creatives you can drill into and automate.

## How it works

**1. Connect TikTok Ads**

Connect your TikTok Ads account with **Connect now**. See [Connect your first ad account](https://epsilo.ai/docs/getting-started/connect-your-first-ad-account.md).

**2. Open the campaigns**

Go to **Campaigns** and filter to the TikTok Ads ad account. Search Ads campaigns show with your other TikTok campaigns.

**3. Drill in**

Open a campaign and switch between the **Ad objects** and **Ad creatives** tabs. Add Search Ads metrics from the column picker.

## Use it

### Find the creatives that hold attention

In **Ad creatives**, compare metrics such as full video views and paid likes, then move budget to the strongest creatives.

### Target the audience

Search Ads campaigns target by **Locations**, **Ages**, **Genders**, **Languages**, **Device OS**, **Device OS versions**, **Device model**, **Connection Type** and **Spending power**.

### Automate

* Add a [schedule](https://epsilo.ai/docs/automation/schedules.md) to change the daily budget or status at set times.
* Add a [script](https://epsilo.ai/docs/automation/scripts.md) on impressions, clicks or cost to pause or adjust ad objects when they cross your threshold.

## FAQ

> [accordion] Can I see creative and ad object metrics in one table?
>
> No. They are separate tabs. Open a campaign and switch tabs.

> [accordion] Which other TikTok campaigns can I run?
>
> TikTok Shop [Product GMV Max](https://epsilo.ai/docs/networks/tiktok-shop/product-gmv-max.md) and [Live GMV Max](https://epsilo.ai/docs/networks/tiktok-shop/live-gmv-max.md).

## Related

> [card] [Networks](https://epsilo.ai/docs/networks/overview.md)
>
> Every network and ad tool Epsilo runs.

> [card] [Product GMV Max](https://epsilo.ai/docs/networks/tiktok-shop/product-gmv-max.md)
>
> TikTok Shop product campaigns.

> [card] [Automate your optimization](https://epsilo.ai/docs/learn/automate-your-optimization.md)
>
> Let scripts watch thresholds.


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