> ## Documentation Index
> Fetch the complete documentation index at: https://epsilo.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Product Ads

> Create and run a Shopee Product Ads campaign from Epsilo and choose where your products show.

> [!NOTE]
>
> **Find it in** Campaigns, **Create campaign**, then Shopee and Product Ads as the ad tool. **Last updated** 9 Oct 2026.

## Overview

Product Ads promote the products you choose in Shopee search and in discovery placements such as Daily Discover and You May Also Like. You build the campaign in Epsilo, publish it to Seller Center, and watch whether it really delivers with Ad live time and Missed GMV.

## Before you start

Choose how ad objects are picked. It decides how much you control after launch.

* **Manual**: you pick the products and tune bids and placement per ad object. Use it when you already know your hero products or top sellers.
* **Auto**: Shopee picks the ad objects and you manage the high level settings. Use it for a fast launch or a new ad account while you learn the baseline.

## How it works

**1. Open the create form**

Go to **Campaigns** and select **Create campaign**.

**2. Fill in General**

Pick **Platform** (Shopee), **Market**, **Ad account** and **Ad tool** (Product Ads). Enter a **Name** and the timeline. Set **Ad object selection method** to **Manual** or **Auto**.

**3. Pick products**

With **Manual**, add the products you want to advertise as ad objects. Start with a short list so you learn faster.

**4. Choose the placement**

Placement is set per ad object: search or discovery.

**5. Set the budget**

Set the daily budget, and the total budget if you need one.

**6. Publish**

Select **Publish** to go live.

> [!WARNING]
>
> If you use budget schedules or a distribution, do not schedule two budget changes for the exact same time. They can override each other.

## Use it

### Launch fast, then take control

Start with **Auto**. Watch [Ad live time](https://epsilo.ai/docs/portfolio/metrics-glossary.md) and [Missed GMV](https://epsilo.ai/docs/portfolio/metrics-glossary.md) in the campaign table. When you see stable winners, create a **Manual** campaign with those products and tune it.

### Scale only while ROAS holds

Add a [schedule](https://epsilo.ai/docs/automation/schedules.md) that raises the campaign daily budget for the promo window. Add a [script](https://epsilo.ai/docs/automation/scripts.md) that raises an ad object's daily budget only when ROAS and budget use meet your rule, and lowers the bid when ROAS drops.

### What you can automate

* Schedules: campaign max bidding price and daily budget; ad object bid, daily budget and ROAS target; ad placement status, bid and match type.
* Scripts: ad object daily budget, target and bid; ad placement status and bid.

## FAQ

> [accordion] The campaign is ongoing but not spending
>
> Check Ad live time first. If it is low, delivery was cut by budget, stock, a pause or the wallet. If Ad live time is healthy, review the placement choice and how competitive the products are.

> [accordion] I can't find a product to add
>
> The product may already be in the campaign, even if its ad object is paused. Search the campaign by product ID or name and resume the existing ad object instead of adding it again.

> [accordion] How do I know my ads are really running?
>
> Add Ad live time and Missed GMV as columns in the campaign or ad object table.

## Related

> [card] [Networks](https://epsilo.ai/docs/networks/overview.md)
>
> Every network and ad tool Epsilo runs.

> [card] [GMV Max, product](https://epsilo.ai/docs/networks/shopee/gmv-max-product.md)
>
> Let Shopee bid toward a ROAS goal.

> [card] [Automate your optimization](https://epsilo.ai/docs/learn/automate-your-optimization.md)
>
> Pair schedules and scripts.


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