> ## Documentation Index
> Fetch the complete documentation index at: https://epsilo.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Live Ads

> Create and run a Shopee Live Ads campaign from Epsilo, for livestream sales or reach.

> [!NOTE]
>
> **Find it in** Campaigns, **Create campaign**, then Shopee and Live Ads as the ad tool. **Last updated** 9 Oct 2026.

## Overview

Live Ads promote your Shopee livestreams. Pick an objective when you create the campaign: **GMV** to drive sales from the stream, or **Awareness** to grow reach and viewers. The objective decides whether a ROAS target applies and which automations fit.

| Objective | Best for | ROAS target | Schedules | Scripts |
| - | - | - | - | - |
| GMV | Sales from livestreams | Yes | Yes | Yes |
| Awareness | Reach and viewers | No | Yes | No |

## How it works

**1. Open the create form**

Go to **Campaigns** and select **Create campaign**.

**2. Fill in General**

Pick **Platform** (Shopee), **Market**, **Ad account** and **Ad tool** (Live Ads). Enter a **Name**, the timeline, and optionally a **Brief** and a **Tag**. Pick the **Objective**.

**3. Set the budget**

Enter the daily budget and the total budget.

**4. Set the ROAS target**

For **GMV**, set the ROAS target on the ad object. Let Shopee set it while the campaign is new, then set your own value once you have 7 or more days of data. For **Awareness**, there is no ROAS target.

**5. Publish**

Select **Publish**. The status changes to ongoing once the livestream ad object is active.

> [!WARNING]
>
> A ROAS target set too high can stop the campaign from spending. Start with Shopee's automatic target and adjust once you know your baseline.

## Use it

### Time the budget around the stream

Add a [schedule](https://epsilo.ai/docs/automation/schedules.md) that raises the budget 30 minutes before you go live and lowers it after.

### React to the stream as it runs

For the GMV objective, add a [script](https://epsilo.ai/docs/automation/scripts.md) on the ad object daily budget, ROAS target or bid. For example, pause when ROAS drops under your floor, or raise the budget when Ad live time falls.

## FAQ

> [accordion] I changed the max delivery budget and Epsilo said it worked, but nothing changed
>
> Shopee rejects the change when the delivery window starts in the past ("Start time can't be earlier than the current time"). Move the start time to the future and try again. If the start time is locked, remove the specific live hour or wait for the next window.

> [accordion] How do I check the campaign is running?
>
> Add Ad live time to the campaign or ad object table. A low value means the ad was paused, out of budget or out of stock for part of the stream. Missed GMV estimates the cost.

> [accordion] How do I pause the campaign or one ad object?
>
> In the campaign table, change the campaign status. To pause one ad object, change its status in the ad object table.

## Related

> [card] [Networks](https://epsilo.ai/docs/networks/overview.md)
>
> Every network and ad tool Epsilo runs.

> [card] [TikTok Shop Live GMV Max](https://epsilo.ai/docs/networks/tiktok-shop/live-gmv-max.md)
>
> The same job on TikTok Shop.

> [card] [Double day war room](https://epsilo.ai/docs/learn/double-day-war-room.md)
>
> Keep streams funded on a sale day.


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