> ## Documentation Index
> Fetch the complete documentation index at: https://epsilo.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# GMV Max, shop

> Create and run a Shopee Product Ads GMV Max by shop campaign from Epsilo and confirm real delivery.

> [!NOTE]
>
> **Find it in** Campaigns, **Create campaign**, then Shopee and Product Ads GMV Max by shop as the ad tool. **Last updated** 9 Oct 2026.

## Overview

GMV Max by shop runs your shop's products toward one target. You choose the products by hand or let Shopee pick, set the target, and track delivery with Ad live time.

## Before you start

Start with Shopee's automatic target for the first 7 days so delivery settles. Set your own value once you know what ROAS is realistic for the ad account.

## How it works

**1. Open the create form**

Go to **Campaigns** and select **Create campaign**.

**2. Fill in General**

Pick **Platform** (Shopee), **Market**, **Ad account** and **Ad tool**. Enter a **Name** and the timeline. Set **Ad object selection method** to **Manual** or **Auto**.

**3. Pick products**

With **Manual**, add hero products or top sellers first. Remove products that show out of stock in the ad object status.

**4. Set Optimization**

Set **Target metric** and **Target**, then the daily budget.

**5. Publish**

Select **Publish** to go live.

> [!WARNING]
>
> Do not schedule two budget changes for the exact same time, and do not change the target back to back right after launch.

## Use it

### Raise budget for peak hours, scale on results

Add a [schedule](https://epsilo.ai/docs/automation/schedules.md) that raises the campaign daily budget before peak hours. Add a [script](https://epsilo.ai/docs/automation/scripts.md) that raises an ad object's daily budget only while ROAS is healthy and lowers the bid when it drops. Scripts can repeat on weekdays or month days, inside a daily window you set.

### What you can automate

* Schedules: campaign max bidding price and daily budget; ad object bid, daily budget and ROAS target; ad placement status, bid and match type.
* Scripts: campaign daily budget, target and status; ad object daily budget, target, bid and status; ad placement status and bid.

## FAQ

> [accordion] The campaign is not spending
>
> Check Ad live time in the campaign table. Common causes: a budget under Shopee's minimum (the history log shows the error), a low wallet, every product out of stock, or a target set too high. Try the automatic target for a while to see if delivery returns.

> [accordion] Published, but is it running?
>
> Published means Epsilo sent the campaign to Shopee. Ad live time tells you it is delivering. If it shows 0% after 30 minutes, it is not.

> [accordion] Ad live time is low. What do I check first?
>
> Open the ad placement table for the campaign and sort by Ad live time. The lowest rows show whether budget, stock or a weak placement is the cause. Missed GMV shows what it cost.

## Related

> [card] [Networks](https://epsilo.ai/docs/networks/overview.md)
>
> Every network and ad tool Epsilo runs.

> [card] [Live Ads](https://epsilo.ai/docs/networks/shopee/live-ads.md)
>
> Promote your livestreams.

> [card] [Daily check](https://epsilo.ai/docs/learn/daily-check.md)
>
> Spot a GMV Max campaign that stopped.


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