> ## Documentation Index
> Fetch the complete documentation index at: https://epsilo.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# GMV Max, product

> Create and run a Shopee Product Ads GMV Max campaign from Epsilo and let Shopee bid toward your ROAS goal.

> [!NOTE]
>
> **Find it in** Campaigns, **Create campaign**, then Shopee and Product Ads GMV Max as the ad tool. **Last updated** 9 Oct 2026.

## Overview

GMV Max lets Shopee bid on your products toward a ROAS goal instead of a bid you set. You pick the products and the goal in Epsilo, then check real delivery with Ad live time and Missed GMV.

## Before you start

Pick how the ROAS goal is set.

* Automatic: Shopee explores and sets the goal. Use it for new campaigns or new products.
* Your own value: tighter control of efficiency. Use it for products with steady conversion history.

Start automatic for the first 7 days, then set your own value once you know what is realistic.

## How it works

**1. Open the create form**

Go to **Campaigns** and select **Create campaign**.

**2. Fill in General**

Pick **Platform** (Shopee), **Market**, **Ad account** and **Ad tool**. Enter a **Name** and the timeline.

**3. Pick products**

Add the products you want GMV Max to optimize. Start with hero products or top sellers so the signal is clear.

**4. Set the ROAS goal and budget**

Set the ROAS goal, then the campaign daily budget.

**5. Publish**

Select **Publish** to go live.

> [!WARNING]
>
> Do not change the ROAS goal back to back right after launch. Frequent changes make results hard to read and delivery unstable.

## Use it

### Day-part the budget

Add a [schedule](https://epsilo.ai/docs/automation/schedules.md) that raises the campaign daily budget before peak hours.

### Scale only when ROAS holds

Add a [script](https://epsilo.ai/docs/automation/scripts.md) that raises an ad object's daily budget only when ROAS is healthy and lowers the bid when ROAS drops.

### What you can automate

* Schedules: campaign max bidding price and daily budget; ad object bid, daily budget and ROAS target; ad placement status, bid and match type.
* Scripts: ad object daily budget, target and bid; ad placement status and bid.

## FAQ

> [accordion] The product list is empty when I add ad objects
>
> Check the same products show in a Product Ads campaign for this ad account. If they do and GMV Max still shows none, send the ad account ID, campaign ID and one product ID to [support@epsilo.io](mailto:support@epsilo.io).

> [accordion] Why does Missed GMV show several causes on one day?
>
> One day can have more than one cause, for example budget ran out in the morning and a product went out of stock later. Fix the biggest cause first.

> [accordion] Why is Missed GMV zero when Ad live time is low?
>
> Missed GMV is estimated from your GMV pace during live hours. If the campaign made no GMV while it was live, there is no pace to estimate from.

## Related

> [card] [Networks](https://epsilo.ai/docs/networks/overview.md)
>
> Every network and ad tool Epsilo runs.

> [card] [GMV Max, ad group](https://epsilo.ai/docs/networks/shopee/gmv-max-ad-group.md)
>
> Group products and add Rapid boost.

> [card] [Automate your optimization](https://epsilo.ai/docs/learn/automate-your-optimization.md)
>
> Build schedules and scripts that work together.


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