> ## Documentation Index
> Fetch the complete documentation index at: https://epsilo.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Sponsored Max, store

> Create and run a Lazada Sponsored Max store campaign from Epsilo, with a target and surge optimization.

> [!NOTE]
>
> **Find it in** Campaigns, **Create campaign**, then Lazada and Sponsored Max store as the ad tool. **Last updated** 9 Oct 2026.

## Overview

Sponsored Max store runs your whole Lazada store toward a target. Each Lazada ad account can have one Sponsored Max store campaign.

## How it works

**1. Open the create form**

Go to **Campaigns** and select **Create campaign**.

**2. Fill in General**

Pick **Platform** (Lazada), **Market**, **Ad account** and **Ad tool**. Set the timeline or no end date, and optionally a **Brief** and a **Tag** (Normal Day, Brand Day, Super Brand Day or Other). **Timezone** follows the ad account.

**3. Set Optimization**

Set the daily budget, **Target metric** and **Target**. Choose **Surge optimization**: **Rapid boost** lets Lazada raise traffic and explore ROAS up to 30% below your target; **Inactive** turns it off. Rapid boost is not available when the target metric is max CPC.

**4. Choose smart creative**

Turn on smart creative if you want Lazada to adjust and improve your ad visuals.

**5. Publish**

Select **Publish**. The status changes to ongoing once the ad group is active.

## Use it

### React to results

Add a [script](https://epsilo.ai/docs/automation/scripts.md), for example to pause an ad object at a share of its daily budget, or to change the bid when the campaign hits a target ROAS.

## FAQ

> [accordion] I can't change the campaign budget
>
> Lazada requires the new budget to be more than 150% of the current spend.

> [accordion] Status or budget changed and I don't know why
>
> Open the [history log](https://epsilo.ai/docs/campaigns/history.md). The change may have come from Seller Center.

> [accordion] The ad object is ongoing but shows no results
>
> Check the Stock column. The product may be out of stock.

## Related

> [card] [Networks](https://epsilo.ai/docs/networks/overview.md)
>
> Every network and ad tool Epsilo runs.

> [card] [Sponsored Max, group product](https://epsilo.ai/docs/networks/lazada/sponsored-max-group-product.md)
>
> Run a group of products to a target.

> [card] [Double day war room](https://epsilo.ai/docs/learn/double-day-war-room.md)
>
> When to switch on Rapid boost.


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