> ## Documentation Index
> Fetch the complete documentation index at: https://epsilo.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Sponsored Max, group product

> Create and run a Lazada Sponsored Max group product campaign from Epsilo with a ROI target or max CPC.

> [!NOTE]
>
> **Find it in** Campaigns, **Create campaign**, then Lazada and Sponsored Max as the ad tool. **Last updated** 9 Oct 2026.

## Overview

Sponsored Max group product runs a group of products toward one target. You choose the bidding type, a target ROI or a max CPC, and the bidding type decides which fields you can edit later.

## How it works

**1. Open the create form**

Go to **Campaigns** and select **Create campaign**.

**2. Fill in General**

Pick **Platform** (Lazada), **Market**, **Ad account** and **Ad tool**. Enter a **Name**, the timeline, and optionally a **Brief** and a **Tag**.

**3. Set Optimization**

Set the daily budget and the target: a ROI target or a max CPC. Then pick the products.

**4. Publish**

Select **Publish**. The status changes to ongoing once the ad group is active.

## Use it

### Know which campaigns take a max bid

Show the target ROAS and max bidding columns side by side in the campaign table.

* A campaign with a target ROAS value uses the target to bid, so max bidding does not apply and cannot be edited.
* A campaign on max CPC has a max bidding value you can edit.

To edit max bidding, switch the campaign to max CPC.

### Schedule budget, status and target

Add a [schedule](https://epsilo.ai/docs/automation/schedules.md) for the campaign budget, status or target.

## FAQ

> [accordion] I don't see the ROAS fields
>
> Check you picked the Sponsored Max ad tool for the campaign.

> [accordion] How do I pause one product?
>
> In the campaign or ad object table, change that ad object's status to paused.

> [accordion] How do I know it is running all day?
>
> Add Ad live time to the campaign table. Missed GMV estimates what the gaps cost.

## Related

> [card] [Networks](https://epsilo.ai/docs/networks/overview.md)
>
> Every network and ad tool Epsilo runs.

> [card] [Sponsored Max, product](https://epsilo.ai/docs/networks/lazada/sponsored-max-product.md)
>
> Rapid boost and purchase date reporting.

> [card] [Automate your optimization](https://epsilo.ai/docs/learn/automate-your-optimization.md)
>
> Put targets on a schedule.


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