> ## Documentation Index
> Fetch the complete documentation index at: https://epsilo.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Promote Specific Products

> Create and run a Lazada Promote Specific Products campaign from Epsilo for the products you choose.

> [!NOTE]
>
> **Find it in** Campaigns, **Create campaign**, then Lazada and Promote Specific Products as the ad tool. **Last updated** 9 Oct 2026.

## Overview

Promote Specific Products pushes a set of products you choose on Lazada. Lazada runs delivery; you control budget, products and timing from Epsilo.

## How it works

**1. Open the create form**

Go to **Campaigns** and select **Create campaign**.

**2. Fill in General**

Pick **Platform** (Lazada), **Market**, **Ad account** and **Ad tool** (Promote Specific Products). Enter a **Name**, the timeline, and optionally a **Brief** and a **Tag**.

**3. Set the budget**

Set the daily budget and the total budget.

**4. Add products**

In the campaign table, add ad objects and pick the products.

**5. Publish**

Select **Publish**. The status changes to ongoing once the ad group is active.

## Use it

### Turn it on and off by the clock

Add a [schedule](https://epsilo.ai/docs/automation/schedules.md) to switch the campaign on and off at set times, so you do not pause it by hand after hours.

## FAQ

> [accordion] The ad tool I need is not in the list
>
> The list shows the ad tools available for that ad account. If one is missing, contact [support@epsilo.io](mailto:support@epsilo.io).

> [accordion] What does a distribution do?
>
> It splits and moves budget across products for you. See [Budget distribution](https://epsilo.ai/docs/automation/budget-distribution.md).

## Related

> [card] [Networks](https://epsilo.ai/docs/networks/overview.md)
>
> Every network and ad tool Epsilo runs.

> [card] [Sponsored Products](https://epsilo.ai/docs/networks/lazada/sponsored-products.md)
>
> Manage each product's bid.

> [card] [Automate your optimization](https://epsilo.ai/docs/learn/automate-your-optimization.md)
>
> Schedules, scripts and distributions together.


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