> ## Documentation Index
> Fetch the complete documentation index at: https://epsilo.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# New Product Launcher

> Create and run a Lazada New Product Launcher campaign from Epsilo to get new products seen.

> [!NOTE]
>
> **Find it in** Campaigns, **Create campaign**, then Lazada and New Product Launcher as the ad tool. **Last updated** 9 Oct 2026.

## Overview

New Product Launcher gives new products early visibility on Lazada. You set a budget and a bid cap, add the products, and publish.

## How it works

**1. Open the create form**

Go to **Campaigns** and select **Create campaign**.

**2. Fill in General**

Pick **Platform** (Lazada), **Market**, **Ad account** and **Ad tool** (New Product Launcher). Set the timeline or no end date, and optionally a **Brief** and a **Tag** (Normal Day, Brand Day, Super Brand Day or Other). **Timezone** follows the ad account.

**3. Set Optimization**

Set the daily budget and **Max bidding price**, the most you will pay per click.

**4. Add products**

In the campaign table, add ad objects and pick the new products.

**5. Publish**

Select **Publish**.

## Use it

### Schedule budget and status

Add a [schedule](https://epsilo.ai/docs/automation/schedules.md) to change budget or status at set times, for example to match peak hours in each market. Change many campaigns at once with [bulk actions](https://epsilo.ai/docs/campaigns/bulk-actions.md).

### React to results

Add a [script](https://epsilo.ai/docs/automation/scripts.md) to pause an ad object at a share of its daily budget, or to change bids when the campaign hits a target ROAS.

## FAQ

> [accordion] I can't change the campaign budget
>
> Lazada requires the new budget to be more than 150% of the current spend.

> [accordion] Status or budget changed and I don't know why
>
> Open the [history log](https://epsilo.ai/docs/campaigns/history.md). The change may have come from Seller Center.

> [accordion] The ad object is ongoing but shows no results
>
> Check the Stock column. The product may be out of stock.

## Related

> [card] [Networks](https://epsilo.ai/docs/networks/overview.md)
>
> Every network and ad tool Epsilo runs.

> [card] [Sponsored Max, group product](https://epsilo.ai/docs/networks/lazada/sponsored-max-group-product.md)
>
> Scale products that have proven out.

> [card] [For brand owners](https://epsilo.ai/docs/learn/for-brand-owners.md)
>
> Plan launches across networks.


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