> ## Documentation Index
> Fetch the complete documentation index at: https://epsilo.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Mega Sales Accelerator

> Run a Lazada Mega Sales Accelerator campaign from Epsilo after you join it in Seller Center.

> [!NOTE]
>
> **Find it in** Campaigns, after you join the campaign in Lazada Seller Center. **Last updated** 9 Oct 2026.

## Overview

Mega Sales Accelerator is Lazada's campaign for mega sale events. You join it in Lazada Seller Center, Epsilo syncs it, and from then on you run it in Epsilo: status, budget and ad objects.

## How it works

**1. Join in Seller Center**

Register for the campaign in Lazada Seller Center during the registration window. Epsilo cannot create or publish this campaign.

**2. Epsilo syncs it**

Once you have joined, Epsilo pulls the campaign in. It shows in **Campaigns** with your other Lazada campaigns.

**3. Operate it from Epsilo**

Pause or resume the campaign, change budgets, and publish ad objects inside the synced campaign.

## Use it

### Pause and resume

* Campaign: pause or resume as usual.
* Ad object: pause or resume each product.
* Ad placement: keywords are auto selected, so you cannot change their status.

Moving ad objects and budget distribution are not available for this ad tool.

### Change the budget

Total budget and daily budget move together, by Lazada's rule. Change one and Epsilo shows how the other will change. Budget changes happen at campaign level only, and the other value updates once the change reaches Seller Center.

```text theme={"system"}
New total budget = current total budget - current daily budget + new daily budget
```

### Budget timing on the event day

* Before 3:00: no budget changes.
* 3:00 to 9:00: only the minimum budget can be set.
* After 9:00: any change.

Plan increases the day before, and schedule event day changes for 9:00 or later with a [schedule](https://epsilo.ai/docs/automation/schedules.md).

### Run the event well

* Activate every eligible product from the start of the teaser phase, not only on the day.
* Start broad, then pause products under your ROAS floor day by day.
* Watch budget use before peak hours and raise the daily budget before it runs out. Use [Ad live time](https://epsilo.ai/docs/portfolio/metrics-glossary.md) to see when delivery stopped and [Missed GMV](https://epsilo.ai/docs/portfolio/metrics-glossary.md) to see what it cost.
* Run an always on Automated Ad campaign next to it, so traffic does not drop when the event ends.

### Automations that apply

Status schedules work as usual. Timeline and budget monitors do not apply here, because Seller Center manages the timeline and budget and changes the status itself when the budget is spent. A script that changes the daily budget also changes the total budget.

## FAQ

> [accordion] Can I create the campaign in Epsilo?
>
> No. Join it in Lazada Seller Center first. Epsilo then syncs it and you can run it from Epsilo.

> [accordion] The budget change is rejected as below minimum
>
> Lazada sets a minimum daily budget of about the average CPC times 200 clicks. Set at least that. To go lower, reduce the total budget first.

> [accordion] Spend stops mid-day
>
> The daily budget is probably spent. Check Ad live time for the hours, check budget use and the wallet, then raise the budget (after 9:00 on the event day).

## Related

> [card] [Networks](https://epsilo.ai/docs/networks/overview.md)
>
> Every network and ad tool Epsilo runs.

> [card] [Automated Ad](https://epsilo.ai/docs/networks/lazada/automated-ad.md)
>
> Keep base traffic during the event.

> [card] [Double day war room](https://epsilo.ai/docs/learn/double-day-war-room.md)
>
> The full sale day plan.


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