> ## Documentation Index
> Fetch the complete documentation index at: https://epsilo.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Double day war room

> Stage a double day like 10.10, 11.11 or 12.12 in advance, so spend lands at peak and top products stay live.

> [!NOTE]
>
> **Uses** Home, Targets, Automations and Campaigns. **Last updated** 9 Oct 2026.

## Overview

A double day moves faster than any other day and spends budget hours earlier. The work happens before it: targets shaped, budgets weighted to peak, automations staged. On the day you watch and adjust, you don't build.

## How it works

**1. Shape the month around the day**

Give the sale day and its run-up a bigger share of the month's targets. See [Shape a month](https://epsilo.ai/docs/targets/shape-a-month.md).

**2. Weight budget toward peak hours**

Before midnight, add [schedules](https://epsilo.ai/docs/automation/schedules.md) that raise budgets into the peak hours and lower them after. Flat pacing wastes a day that is not flat.

**3. Layer the exceptions on your baseline**

Keep one set of scripts for every day. Add sale day schedules on top, only for the window. You edit the exception, not the whole set. See [Recipes](https://epsilo.ai/docs/automation/recipes.md).

**4. Use the network's sale settings**

Turn on what the ad tool offers for sale days: promotion days on TikTok Shop GMV Max, Rapid boost on Shopee GMV Max by group and Lazada Sponsored Max. See [Networks](https://epsilo.ai/docs/networks/overview.md).

**5. Check wallets and budgets**

Confirm each wallet and daily budget can take several times normal traffic. A wallet that runs dry stops every campaign on that ad account at once.

## Use it

### Run the day on War room

In Home, open **View options** and set **Cadence** to **War room**. Money leads, and today is compared with the last double day. When a sale event is close, Home offers **Switch to War room**. See [Cadences and roles](https://epsilo.ai/docs/home/cadences-and-roles.md).

### Keep top products funded

Watch **Capture** for budgets running out early. Use **Boost budgets** to act on the biggest gaps, or let a [distribution](https://epsilo.ai/docs/automation/budget-distribution.md) move budget from weak products to strong ones as the day runs.

### Lazada Mega Sales Accelerator

Join it in Lazada Seller Center first, then run it from Epsilo. On the day, Lazada blocks budget changes before 3:00 and allows only the minimum until 9:00. Plan increases the day before. See [Mega Sales Accelerator](https://epsilo.ai/docs/networks/lazada/mega-sales-accelerator.md).

### Close it out

In your [weekly review](https://epsilo.ai/docs/learn/weekly-and-monthly-review.md), reconcile spend, size [Missed GMV](https://epsilo.ai/docs/portfolio/metrics-glossary.md) during peak, and write down what to stage earlier next time.

## Ask Botep

```text theme={"system"}
Which campaigns ran out of budget before 20:00 on the last double day?
```

```text theme={"system"}
Compare today's pace with the last double day by ad account.
```

```text theme={"system"}
Which products had the most Missed GMV during the last sale, and why?
```

## FAQ

> [accordion] A schedule did not fire on the day
>
> Open the automation's log. A schedule can fail when the campaign changed after you set it, for example a network minimum moved or budgets were changed by hand. Fix the cause and set it again.

> [accordion] Should I keep a second set of scripts for sale days?
>
> No. Two parallel sets drift apart. Keep one baseline and add sale day schedules on top for the window.

## Related

> [card] [Shape a month](https://epsilo.ai/docs/targets/shape-a-month.md)
>
> Give sale days a bigger share.

> [card] [Schedules](https://epsilo.ai/docs/automation/schedules.md)
>
> Change budgets at set times.

> [card] [Weekly and monthly review](https://epsilo.ai/docs/learn/weekly-and-monthly-review.md)
>
> Close the sale out.


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