> ## Documentation Index
> Fetch the complete documentation index at: https://epsilo.ai/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Ad creatives

> See every image and video creative serving across your ad accounts, compare them and act on the ones that matter.

> [!NOTE]
>
> **Find it in** Campaigns, Ad creatives. Also on every ad account page, Ad creatives, and from the command palette, search Ad creatives. **Last updated** 9 Oct 2026.

## Overview

Ad creatives is the gallery of every image and video your ads use, with each creative's results under it. Use it to see which creatives are carrying spend, which are still learning, and which to compare or replace.

## How it works

**1. Epsilo collects your creatives**

Creatives come from the ad accounts you connected, with their delivery state and results.

**2. Tiles show the state of the gallery**

**Delivering**, **Surging**, **In queue** and **Learning** count your creatives by state. Select a tile to filter to it.

**3. Cards show the results**

Each card shows metrics such as **Ads spend**, **Ads GMV**, **ROAS**, **Orders** and **CTR**.

**4. You open, compare or act**

Open a creative for detail, compare a few side by side, or start an automation.

## Use it

### Filter the gallery

* Pick **All creatives**, **Image creatives** or **Video creatives**.
* Select a state tile, such as **Surging** for creatives with an active surge budget.
* Open search and filter to narrow by ad account or other filters.
* Use **Sort by**, **Group by** and **Metrics** in the tab menu.

### Open a creative

Select a creative to open its detail. **Performance** shows **Cost**, **GMV**, **ROAS**, **Orders**, **CPO**, **Impressions**, **Clicks** and **CTR**. For video, **Video retention** shows how many viewers reached **2s views**, **6s views**, **25% watched**, **50% watched**, **75% watched** and **100% watched**.

### Compare creatives

1. Select two or more creatives.
2. Select **Compare** in the selection bar.
3. Read them side by side in **Compare creatives**.

### Copy creative IDs

Select creatives, then select **Copy IDs**.

### Read creatives around a double day

Switch to the calendar view to see results by day, with the double day and the days before and after marked.

### Edit an image

On ad tools that support it, starting with ChatGPT Ads, open the creative's actions and select **Edit image** to replace it.

### Automate creatives

Open **Automations** in the toolbar to see or add automations that act on creatives. See [Automations](https://epsilo.ai/docs/automation/automations.md).

## Ask Botep

```text theme={"system"}
Which video creatives have the best 6 second view rate this week?
```

```text theme={"system"}
Compare my top 5 creatives by ROAS and tell me what they have in common.
```

## FAQ

> [accordion] Why does a count show a plus sign?
>
> The gallery loads in pages. A plus sign means more creatives exist than are loaded so far.

> [accordion] What does Surging mean?
>
> The creative has an active surge budget behind it.

## Related

> [card] [Campaigns](https://epsilo.ai/docs/campaigns/campaigns-and-ad-objects.md)
>
> Creatives sit under campaigns.

> [card] [Automations](https://epsilo.ai/docs/automation/automations.md)
>
> Act on creatives automatically.

> [card] [Automate your optimization](https://epsilo.ai/docs/learn/automate-your-optimization.md)
>
> Put creative checks on autopilot.


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